Branding work for convenient meal solutions. Our brand intention is for your eat-life balance, and full of happiness for you. Slow Rabbit means 'slow', meaning a leisurely lifestyle. It is a name that compares busy and fast-moving modern people to ‘rabbit’. The work covers naming, character, packaging for meals, stationary and promotion design. The character tried to design a simple and differentiated shape of a slow rabbit. The tone and mood of the photo is different from the existing foods, and the overall natural and weighty tone was taken.
- Branding and Creative Direction : Nami Kang
- Photo : Sang-hyun Yeo / pho-town studio
- Project Management : IONOI design studio
- Client : YD Botanics
